Getting the right logo size is crucial for embroidery. Too small and your design gets lost. Too big and it looks overwhelming. This guide will help you choose the perfect size for every garment type.
Standard Logo Sizes by Placement
| Placement | Recommended Size | Max Size |
|---|---|---|
| Left Chest | 3.5" - 4" wide | 5" wide |
| Full Chest | 10" - 12" wide | 14" wide |
| Hat Front | 2" - 2.5" wide | 3" wide |
| Hat Back | 1.5" - 2" wide | 2.5" wide |
| Hoodie Back | 12" - 14" wide | 16" wide |
| Sleeve | 3" - 4" wide | 5" wide |
| 2" - 3" wide | 4" wide |
Understanding Logo Proportions
Width vs Height
Most logos are wider than they are tall. A good rule of thumb:
- Standard logo ratio: 3:2 or 4:3 (width to height)
- Square logos: Work best on smaller placements
- Tall logos: May need to be scaled down
Size Considerations by Product
Hats
Hat embroidery is smaller due to the limited surface area. Keep designs simple — fine details get lost at small sizes.
T-Shirts
The left chest (3.5"-4") is the most common and versatile size. Full chest (10"-12") works great for bold designs and event shirts.
Hoodies & Jackets
You have more room to work with! Large back designs (12"-14") make a statement. Add a left chest logo for a complete branded look.
Bags
Smaller than clothing. Aim for 2"-4" depending on bag size. Keep designs simple.
Common Mistakes to Avoid
- Making it too big — Large doesn't always mean better. Overly large logos can look tacky.
- Too much detail — At small sizes, intricate details disappear.
- Ignoring fabric — Some fabrics (like fleece) need larger designs to show up clearly.
Need Help Choosing?
Not sure what size is right for your project? We're happy to help! Our team has years of experience helping customers find the perfect logo size for their needs.